The "benefits" of Coronavirus for the travel industry

Updated: Mar 12

It's hard to defend that title. But. When there is a crisis, there's an opportunity. DMOs can showcase their good preparation skills. They can also find a new audience, a gap, a resonating message to support local businesses. Hotels may be too depressed to do anything...but here are a couple of interesting examples from two destinations:


  • Arizona Office of Tourism's campaign "Unreal Spring Deals" to promote lower hotel rates during the month of March. Read more here


  • Kyoto's "empty tourism" campaign to feature the normally-crowded destination now. (I'm guessing you should assume that's beneficial for you as a visitor - Otherwise, sounds like the message of a lonely looser). Read more here





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