The "benefits" of Coronavirus for the travel industry
Updated: Mar 12, 2020
It's hard to defend that title. But. When there is a crisis, there's an opportunity. DMOs can showcase their good preparation skills. They can also find a new audience, a gap, a resonating message to support local businesses. Hotels may be too depressed to do anything...but here are a couple of interesting examples from two destinations:
Arizona Office of Tourism's campaign "Unreal Spring Deals" to promote lower hotel rates during the month of March. Read more here
Kyoto's "empty tourism" campaign to feature the normally-crowded destination now. (I'm guessing you should assume that's beneficial for you as a visitor - Otherwise, sounds like the message of a lonely looser). Read more here