Public Relations
PC
Our team of public relations consultants are experts in travel and hospitality promotion, with decades of experience under our belts. We bring a wealth of knowledge and creativity to every project, and are committed to delivering results that exceed our clients' expectations.
Paula Carreiro
President
With over 15 years of dedicated experience in the realm of public relations, Paula is a seasoned consultant with a passion for promoting international destinations and hotels. Her expertise lies in providing clear vision, leadership, and strategic guidance to enhance brand awareness and drive increased guest visitations.
Based in the dynamic environment of the New York metropolitan area, she possesses an in-depth understanding of both local and international travel media markets. Her extensive network includes travel and hospitality writers, editors, freelancers, and influencers across leisure, trade, and MICE publications. She has successfully collaborated with some of the top destination brands, including Croatia Full of Life, Visit Panama, Visit Lisboa, and the Dubai Tourism Board. Notably, she led the promotional efforts in the U.S. for the Department of Culture and Tourism of Abu Dhabi for five years from the New York office, contributing significantly to the destination's visibility.
Prior to her consultancy work, Paula served as the Director of Communications for Wyndham Hotel Group. In this role, she played a pivotal role in supporting regional hotel openings and spearheading publicity campaigns for the group's diverse portfolio of brands.
Her academic background includes a Master's degree in Communications, reflecting her commitment to effective communication strategies. Additionally, she possesses a J.D. degree, showcasing a well-rounded skill set that combines legal knowledge with her prowess in public relations.
With over a decade of experience, Mariana Guerra is an accomplished communication and marketing consultant, specializing in luxury and tourism brands. Currently serving as an Account Supervisor, Mariana leads and manages projects from strategy conception to the execution of communication plans, including social media, content creation, and copywriting for various stakeholders.
During her 11-year tenure in Barcelona, Mariana played a pivotal role as the Communications Director for Husa Hotels, making substantial contributions to the successful positioning of the brand in the Spanish market. As a commercial and marketing representative for Palace Resorts, a luxury Mexican hotel chain with Caribbean properties, she excelled in promotional activities, media relations, and dissemination strategies for the Latin American and U.S. markets. Additionally, Mariana worked as an external public relations consultant for the Lisbon Tourism Office, overseeing strategic planning, press release writing, publication monitoring, and organizing press trips for major U.S. and Canadian media outlets.
Mariana excels in recognizing business opportunities and anticipates client needs with a proactive approach. Her strategic vision guides her in creatively navigating challenges within her profession. Key values such as proximity, kindness, and respect underscore her success in professional development.
Mariana Guerra
Consultant | Public Relations
Boasting more than 8 years of experience as a seasoned public relations consultant, Victor Rios has consistently demonstrated his prowess in the industry. His notable contributions include a commendable 5-year stint supporting the account of the Abu Dhabi Department of Tourism in New York. During this tenure, Victor not only led the organization of impactful roadshows but also played a key role in participating in industry trade shows. His expertise further extended to the development and execution of successful familiarization trips for travel agents and media.
Prior to this, Victor's journey in the world of communication began as an editor for New York Minute Magazine, where he cultivated valuable editorial skills that laid the foundation for his subsequent success in the dynamic field of public relations.
Victor's commitment to delivering strategic and impactful campaigns, coupled with his hands-on experience in organizing various events, showcases his proficiency in the intricacies of the public relations landscape. As he continues to evolve within the industry, Victor Rios remains a valuable asset, bringing a wealth of experience and a fresh perspective to every project he undertakes.