Paula is a senior public relations advisor specializing in strategic communications for international destinations and hospitality brands seeking to strengthen their visibility in the U.S. market. With more than 15 years of experience, she provides high‑level counsel, narrative development, and market insight to leadership teams navigating the complexities of global travel media.
 

Based in the New York metropolitan area, Paula maintains long‑standing relationships with influential travel and hospitality editors, writers, freelancers, and content creators across North America. Her work is grounded in a deep understanding of how destinations are shaped, perceived, and elevated through media, trade partnerships, and cultural storytelling.

Paula has advised and represented leading international tourism boards, with a strong focus on European destinations, including the Croatian National Tourism Board, Slovenian Tourism Board, National Tourism Organisation of Montenegro, Latvia Travel, Visit Lisboa, Visit Panama, and Dubai Tourism. She also led U.S. communications for the Department of Culture and Tourism – Abu Dhabi for five years, significantly expanding the destination’s visibility among both media and trade audiences.

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Prior to her consultancy work, Paula served as the Director of Communications for Wyndham Hotel Group. In this role, she played a pivotal role in supporting regional hotel openings and spearheading publicity campaigns for the group's diverse portfolio of brands in Latin America.

She holds a Master’s degree in Communications and a J.D., bringing a uniquely analytical and strategic perspective to her work with global travel and hospitality organizations.

Alongside her PR work, Paula is currently focused on how destination and brand visibility is surfaced across AI-driven platforms used in travel planning.